The Sun are not doing a great job connecting with the Connecticut women's basketball fan base. Bitterness about the team's location continues to cast a pall over the team's marketing.

I thought the casino thing was a silly -- yes, the team should have been in Hartford -- but I didn't think it would cause too many problems. So far, it seems like it is causing serious problems, and it might seriously undermine the long-term viability of the franchise. What a waste...