San Antonio has been rough on the floor, but they've done great in terms of fan support. They rank third in attendance behind Washington and New York.

Indeed, Val Ackerman says the Stars are the model for how to start and run a franchise.

So what have they done exactly? I don't know. But it sounds like they have an organized and consistent marketing plan. They were planning for a couple years before the team showed up, and they are constantly looking ahead.

The first season of a franchise is always the easiest. We'll see if the Stars can keep it up. A top draft pick next year would certainly help...