Women's Hoops Blog

Inane commentary on a game that deserves far better


Thursday, September 30, 2004

OK, this is obviously retarded, but it does make one good point: "Maybe they just need better commercials and ads. The WNBA really stands for We Need Better Advertising. Have you ever seen an ad that makes you excited to watch?"

The answer to that question is no.

Remember the Black-Eyed Peas "Let's Get It Started" ads for the NBA playoffs? They were awesome -- they really did make you want to watch. The WNBA has not produced anything even close to that in the last five years.

And why are they still running that stupid ad with the guy praising Marie Ferdinand? Ferdinand isn't in the playoffs, and she only played half the season this year. Plus, that commercial is about six years old, and it sucked even when it was first released. If the WNBA wants to put some bullshit patronizing ad with a male actor reading a script (half-heartedly, at that) which says that it's ok for me to like women's basketball, can't they at least make a new one involving a player who's actually relevant right now?

[Update: a couple people have written in to say that it's a Reebok ad. I thought it was a co-branded ad but was probably wrong.]

One silver lining -- the ads with the Olympic athletes plugging the WNBA are pretty cool. Wish they had more.